![]() ![]() Google Grant Ads (also known as Adwords) are one of the absolute best digital promotion channels for charities and non-profits - Google provides a Grant of up to US$10,000 per month, which charities can spend on highly targeted digital ads. Knowledge of basic digital marketing concepts such as search engine optimisation (SEO) is helpful This course is suitable for beginners so prior experience with Google Ads is not essential If you are eligible for an account but not yet set up, this course provides instructions on how to get started. Understand the power of Google Ads for non-profit digital marketingĪccess to a Google Grants Ad account - these are restricted to registered charities. Know how to use Sitelinks and other Ad Extensions to increase click through and conversions ![]() How to set up high Click Through Rate campaigns, so your account performs above Google's required minimum of 5% CTR Set up campaigns on Google Ads that will achieve real revenue for your non-profit How to fix a Google Grant Adwords account that isn't performing, or restore an account that's been cancelled Understand the particular rules & restrictions on Google Grant Ad accounts, how to keep your account compliant & stop your Grant a/c from getting suspended Master a time-efficient technique, that will enable you to keep your Google Ads performing with just an hour's work every 2-3 weeks Learn how to run an effective Google Grant Ad account, that will bring relevant, engaged traffic to your website Google Grant Adwords for Non Profits: Set Up High Performing Google Ads, Keep Your Grant & Manage Ads in 2 Hours a Month Language: English | Size: 490.78 MB | Duration: 1h 56m ![]()
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